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Comunicaciones internas

Publicado por Lic. Gilda Flores, Martes 21 de Febrero del 2017
comunicacion-interna-señalizacion-digital

La cartelería digital es la herramienta perfecta para la comunicación en casi todos los entornos. Ya sea en la iglesia, el restaurante o minoristas, la señalización digital ofrece posibilidades ilimitadas. Un caso de uso que no recibe suficiente atención es la comunicación interna.

Mientras que gran parte de la atención está puesta en atraer a los consumidores, la comunicación interna puede ser igualmente importante y beneficiosa para las empresas.

Mientras que todo el mundo entiende la importancia de la comunicación interna y los beneficios que puede aportar a una empresa, muchos intentan implementarla correctamente pero todavía están atascados en contenido viejo e ineficaz. La comunicación interna tiene la capacidad de mostrar a los empleados que importan. Añade creatividad y estilo al lugar de trabajo. Con base en el contenido mostrado, puede aumentar el compromiso entre los empleados y hacer que se sientan parte de la empresa para la que trabajan. Al igual que muchos otros usos, con la señalización digital no hay límites a lo que se puede lograr. Según Stacy Schlicht de Edelman, las comunicaciones internas incluyen varios factores y beneficios: mensajería consistente y transparencia.

Es capaz de entregar mensajes consistentes, incluyendo pero no limitándose al logotipo, la misión y las metas de la compañía. Utilizando esta tecnología, también es posible mostrar un alto nivel de transparencia, ya que la empresa está dispuesta a comunicar mensajes importantes y mantener a todos en el bucle.

Todos los puntos antes mencionados se pueden alcanzar un nivel más alto utilizando cartelería digital y lo más importante, no es algo forzado para el empleado. Aquí hay 5 usos principales de la cartelería digital en lo que se refiere a la comunicación interna:

comunicacion interna

  • Control de la estrategia de comunicación
  • Anuncios de eventos
  • Indicadores de desempeño
  • Encuestas de opinión de los empleados
  • Promoción de programas de incentivos para empleados

Por último, las comunicaciones internas pueden utilizarse como una herramienta de motivación para los empleados. Mostrando al empleado del mes, y citas de motivación para aumentar su confianza y garantizar un lugar de trabajo exitoso.
A veces relegada, la comunicación interna no recibe tanta atención como se merece. Combinado la cartelería digital, las empresas tienen la capacidad de llegar a sus empleados de manera no hecha antes, y cosechar los beneficios de la tecnología.

Fuente: DigitalSignage.com.ar http://bit.ly/2m81bxL

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