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Comunicaciones internas

Publicado por Lic. Gilda Flores, Martes 21 de Febrero del 2017

La cartelería digital es la herramienta perfecta para la comunicación en casi todos los entornos. Ya sea en la iglesia, el restaurante o minoristas, la señalización digital ofrece posibilidades ilimitadas. Un caso de uso que no recibe suficiente atención es la comunicación interna.

Mientras que gran parte de la atención está puesta en atraer a los consumidores, la comunicación interna puede ser igualmente importante y beneficiosa para las empresas.

Mientras que todo el mundo entiende la importancia de la comunicación interna y los beneficios que puede aportar a una empresa, muchos intentan implementarla correctamente pero todavía están atascados en contenido viejo e ineficaz. La comunicación interna tiene la capacidad de mostrar a los empleados que importan. Añade creatividad y estilo al lugar de trabajo. Con base en el contenido mostrado, puede aumentar el compromiso entre los empleados y hacer que se sientan parte de la empresa para la que trabajan. Al igual que muchos otros usos, con la señalización digital no hay límites a lo que se puede lograr. Según Stacy Schlicht de Edelman, las comunicaciones internas incluyen varios factores y beneficios: mensajería consistente y transparencia.

Es capaz de entregar mensajes consistentes, incluyendo pero no limitándose al logotipo, la misión y las metas de la compañía. Utilizando esta tecnología, también es posible mostrar un alto nivel de transparencia, ya que la empresa está dispuesta a comunicar mensajes importantes y mantener a todos en el bucle.

Todos los puntos antes mencionados se pueden alcanzar un nivel más alto utilizando cartelería digital y lo más importante, no es algo forzado para el empleado. Aquí hay 5 usos principales de la cartelería digital en lo que se refiere a la comunicación interna:

comunicacion interna

  • Control de la estrategia de comunicación
  • Anuncios de eventos
  • Indicadores de desempeño
  • Encuestas de opinión de los empleados
  • Promoción de programas de incentivos para empleados

Por último, las comunicaciones internas pueden utilizarse como una herramienta de motivación para los empleados. Mostrando al empleado del mes, y citas de motivación para aumentar su confianza y garantizar un lugar de trabajo exitoso.
A veces relegada, la comunicación interna no recibe tanta atención como se merece. Combinado la cartelería digital, las empresas tienen la capacidad de llegar a sus empleados de manera no hecha antes, y cosechar los beneficios de la tecnología.


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